51.5%
of new US businesses opened in March 2019 were still operating five years later. After ten years, 34.9% of those opened in 2014 remained.1
About us
Where the future of sport begins
Sportsolute was founded on a simple belief: groundbreaking developments in sport should be accessible to athletes of every level. We help companies bring their sports innovations to the world.
Worldwide network
- Sport innovation
- Worldwide community
- Innovation labs
- Elite to grassroots
Mission & vision
Why Sportsolute exists
What started as a conviction grew into a global platform, where athletes, companies and sports associations come together to discover and use the latest and most promising innovations.
Our mission
Make groundbreaking sports innovations accessible to athletes of every level.
We bring innovators, athletes, clubs, federations and consumers together on one platform, and we help companies take their innovations to market and to the right audience.
Our vision
A world where every promising sports innovation reaches the people who can benefit from it.
We see a sports ecosystem without borders, from grassroots to elite, where ideas travel fast, are proven in real-world conditions and make sport better for everyone.
Our mission
The challenge
The Valley of Death of innovation
Many promising innovations never reach the market. Between a working idea and a product people can actually buy lies a gap of money, proof and market access, often called the Valley of Death.3 It is where many innovators get stuck.
Sportsolute bridges the gap
InventionValley of DeathMarket impact
43%
of analysed venture-backed shutdowns pointed to poor product-market fit as a reason, and 29% to bad timing.2
70%
of those shutdowns ended with running out of capital, which the analysis describes as usually the final symptom, not the root cause.2
Prove it
Real-world validation by (elite) athletes shows that your innovation works, and gives investors and buyers evidence they can trust.
Find the market
Our marketplace, community and international network put your innovation in front of the people who need it.
Grow beyond the valley
Through sponsorship, media and strong visuals, we help your innovation gain the visibility to scale.
Sources
- U.S. Bureau of Labor Statistics, Business Employment Dynamics, Table 7: Survival of private sector establishments by opening year (total private sector). bls.gov
- CB Insights, analysis of why start-ups fail: 431 venture-backed companies that shut down since 2023, with failure reasons identified for 385 (published March 5, 2026). Companies can cite more than one reason. cbinsights.com
- Auerswald, P. E., & Branscomb, L. M. (2003). Valleys of Death and Darwinian Seas: Financing the Invention to Innovation Transition in the United States. The Journal of Technology Transfer, 28(3-4), 227-239. ideas.repec.org
These figures describe new businesses and venture-backed start-ups in general, not sports innovation specifically. Retrieved in November 2026.
What drives us
Four things we believe in
Everything we do comes back to these principles.
Innovation
We work closely with leading innovation labs in the Netherlands, focused on specific research within different sports disciplines.
Access
Cutting-edge technology should be readily available to athletes, trainers, associations, clubs and every enthusiast who wants to improve.
Community
We organise events, share knowledge and foster discussion, building a culture of continuous improvement.
Global reach
Innovation does not stop at borders. We connect with sports ecosystems around the world to help ideas travel.
Our story
Our story
Built on a passion for sport
Sportsolute was founded by a passionate entrepreneur with a deep love for sports innovations. The mission was born from the belief that ground-breaking developments in sport should be accessible to athletes of all levels.
Our commitment goes beyond offering products. We are a community of people and organisations who want to innovate and move sport forward, together.
Welcome to the revolution of sports innovation. Welcome to Sportsolute, where the future of sport begins.
Who we are for
Whatever your role in sport, you will find what you need
Athletes
Find the latest training equipment, wearables and analysis tools to optimise performance and prevent injuries.
Trainers & coaches
Discover state-of-the-art tools and more effective methods to guide and improve your athletes.
Clubs & federations
Embrace technology that improves competitions, supports regulations and increases fan engagement.
Companies & innovators
Bring your sports innovation to market with our network, our athletes and our partners.
On the road
Where you will find us
We are always out in the field: at fairs, conferences, labs and in new markets.
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