A professional cyclist in a time trial wearing sponsor logos
Visibility, credibility and impact

Elevate your brand with elite athletes

We help brands and innovators find the perfect match. We actively search for athletes who genuinely want your product and explore every route, from product placement to ambassadorships.

  • Product placement
  • Equipment deals
  • Full-scale branding
  • Ambassadorships
Athlete sponsorship

Partnerships that show what your brand stands for

We facilitate authentic partnerships between your brand and elite athletes, in real-world conditions.

We begin with an orientation call to understand your brand, your goals and your target audience. Based on that conversation we create a tailored sponsorship plan, so your brand is showcased effectively.

We manage the full process, from athlete selection and contract negotiations to activation coordination and final impact reporting.

A cyclist racing past with sponsor logos on the kit and bikeBacked by athletes
Sponsorship routes

From product placement to ambassadorships

We explore every possibility and choose the route that fits your brand and your budget.

Product placement

Your product is used and seen by top athletes in authentic sports settings.

Equipment deals

Athletes who genuinely want your product use your equipment.

Full-scale branding

A complete brand presence that shows what you stand for.

Ambassadorships

Elite athletes who authentically represent your brand and build trusted visibility.

Why choose athlete sponsorship?

The perfect ambassadors for your brand

Authentic representation and trusted visibility from elite athletes.

Proven brand activation

Top athletes use and promote your product in authentic sports settings, so your audience sees it perform under real-world conditions. This confirms the quality of your innovation and shows its lifestyle appeal.

Diverse athlete network

Our network spans multiple sports and countries, so you get the right athletes for your market. From elite tennis players and cyclists to swimmers and team sport players, the most relevant ambassadors reach your target demographic.

Strategic branding insights

You get more than a connection. We deliver detailed strategies to maximise your branding opportunities. These insights help you refine your marketing message, optimise your sponsorship return and show credibility to investors, partners and end users.

How it works

From first call to impact report

We take care of the whole process, so you can focus on your brand.

  1. 1Orientation callWe get to know your brand, goals and target audience.
  2. 2Sponsorship planWe create a tailored plan to showcase your brand effectively.
  3. 3Athletes and contractsWe select the athletes and handle the contract negotiations.
  4. 4Activation and reportWe coordinate the activation and deliver a final impact report.
When it helps

Athlete-backed results that bring your innovation to life

Sponsorship gives your brand a face at the moments that matter.

  • Launching a new product. Put it in the hands of athletes people look up to.
  • Seeking investor or media exposure. Show real athletes behind your brand.
  • Reinforcing your brand credibility. Let authentic ambassadors speak for you.
For athletes

We are always looking for more athletes

Do you want to work with innovative sports brands? We are constantly searching for athletes who genuinely want to represent products they believe in.

FAQ

Frequently asked questions

What is athlete sponsorship?

Athletes who genuinely want your product use and promote it in authentic sports settings. Your audience sees it perform under real-world conditions, and your brand gains visibility and credibility.

Which sponsorship routes are possible?

We explore all possibilities, from product placement and equipment deals to full-scale branding and ambassadorships.

Which athletes can represent my brand?

Our network spans multiple sports and countries, including elite tennis players, cyclists, swimmers and team sport players. We match your brand with the most relevant ambassadors for your target demographic.

What do you take care of?

We manage the full process: athlete selection, contract negotiations, activation coordination and final impact reporting.

What do I get at the end?

Detailed strategies to maximise your branding opportunities, and insights that help you refine your marketing message and optimise your sponsorship return.

How does sponsorship relate to athlete validation?

Both are part of our process. Validation proves how your product performs. During the process we also look at sponsorship opportunities with athletes who genuinely want your product.

How does it start?

With a free orientation call, where we get to know your brand, goals and target audience. Based on that conversation we create a tailored sponsorship plan.

I am an athlete. Can I work with brands?

We are always looking for more athletes who want to work with innovative sports brands. Use the form below to join our network.

Get in touch

Ready to grow your brand through top athletes?

Book a free orientation call. Tell us about your brand and we will come back with a way of working that fits both sides.

  • Free orientation call to understand your brand and goals.
  • Tailored sponsorship plan for your target audience.
  • Athletes: join our network of ambassadors.

Schedule a free orientation call

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