Discover
A free introductory call to explore your innovation, growth ambitions, target audience and potential scaling strategy.
How we work
From promising sports innovation to global impact
Sportsolute is an agency that helps companies grow their sports innovations internationally. We find, validate and scale sports innovations through our worldwide network of elite athletes, innovation labs, media and partners, from grassroots to the highest level.
Worldwide network
- Sport innovation
- Worldwide community
- Global network
- Elite to grassroots
Who we are
One partner between your innovation and the market
Groundbreaking sports innovations should be accessible to athletes at every level. Sportsolute bridges the gap between innovation and impact, ensuring that promising solutions are successfully scaled and reach the athletes, teams, and communities that can benefit from them most.
- Real-world proof. Products tested and endorsed by athletes in authentic sports settings.
- A network that opens doors. Connected through a global network of athletes, innovators, brands, federations and media partners.
- Full process, one contact. We support you throughout the scaling process, turning your innovation into real-world impact and helping it reach its full potential.
- A collaboration that works for both sides. In our conversations we work out together the way of working that is good for both parties.
Innovators & athletes
Our approach
How we do it, in four steps
A clear route from first conversation to market impact.
Validate
Real-world testing with (elite) athletes delivers structured feedback and credibility.
Amplify
Together, we explore the right opportunities to put your innovation in the spotlight and maximise its visibility and impact.
Scale
Reach buyers through our marketplace, community and international network.
Inside our process
What we look at to help your innovation grow
These are not separate services. They are building blocks of our process. Together, we look at which ones your innovation needs to grow and reach its full potential.
Process · 01
Athlete Validation
Real-world testing that proves performance, reliability and impact.
Validation is the heart of our process. Elite athletes and sports professionals put your product to the test in authentic conditions. We coordinate everything, from athlete selection and testing to feedback collection.
- Proven performance: see how your product performs under real-world conditions.
- Diverse athlete network: the right testers across sports and countries.
- Actionable insights: structured reports that go beyond subjective opinions.
We are always looking for more athletes. Do you want to test new sports innovations? We are constantly searching for athletes who want to try them out.
Join as a test athlete
Validation
Process · 02
Athlete Sponsorship
Strategic partnerships that drive visibility, credibility and impact.
During the process we look at sponsorship opportunities. We actively search for athletes who genuinely want your product and explore every route, from product placement and equipment deals to full-scale branding and ambassadorships.
- Proven brand activation: your product used and promoted in authentic sports settings.
- Diverse athlete network: ambassadors who match your target market.
- Strategic branding insights: advice to maximise your sponsorship ROI.
Sponsorship
Process · 03
Innovation Spotlight
Get your innovation seen, remembered and celebrated.
Where it strengthens your growth, we look at media exposure. Together with our trusted media partners we explore campaigns that put your innovation in front of the right journalists, publications and platforms.
- Article writing: in-depth stories behind your innovation, fully briefed with you.
- Interviews: arranged with industry leaders and media, with complete preparation.
- Press & online features: coverage, influencer mentions and media campaigns.
Spotlight
Process · 04
Innovation Photography
Powerful visuals that showcase performance, detail and impact.
Strong visuals are part of scaling. With our photography partners we can capture your product in action and at its absolute best, from dynamic action shots to clean, high-end product photography.
- Story-driven imagery: every shot highlights your product's features, performance and design.
- Action & product shots: content for launches, media and your own channels.
- End-to-end delivery: concept, planning, shooting and final delivery.
Photography
The process
What happens after you get in touch
No surprises. You always know what happens next.
1
Free orientation call
We learn about your innovation, goals and audience, and explore how we can work together.
2
Validate your innovation
(Elite) athletes test it in real-world conditions and give structured feedback.
3
We manage it all
We coordinate athletes, partners and media from start to finish.
4
Scaling
We open our global network to scale your innovation to new markets.
Who we work with
Built for everyone in the sports ecosystem
Innovators & brands
Bring your product to market with validation, sponsorship, media and visuals, backed by an international network.
Clubs, federations & coaches
Discover proven technology to improve training, competition and fan engagement.
Athletes & enthusiasts
Shop the latest sports innovations for every level, from beginner to professional.
FAQ
Good to know
Is the first call really free?
Yes. Every collaboration starts with a free orientation call, so we can understand your innovation, goals and target audience before any commitment.
How does a collaboration work?
Every company and innovation is different. During our conversations we discuss your goals and what you need, and together we agree on a way of working that is good for both parties.
Which sports do you work in?
Our network spans tennis, padel, golf, gymnastics, darts, rugby, American football, ice hockey, boxing, vitality & health and more, across many countries. Not listed? Ask us, we are always growing the network.
Do I need to choose specific services?
No. Together we look at what your innovation needs, for example athlete validation, sponsorship, media exposure or visuals, and we agree how we work together.
I only want to buy a product. Where do I start?
Head to our marketplace to shop the latest sports innovations for every level.
Let's work together
Book your free orientation call
Tell us about your innovation. We reply with the next steps and, together, find a way of working that is good for both parties.
- Free orientation call to explore the fit.
- Validation by (elite) athletes.
- Global network to scale your innovation.
