A cyclist in red riding in low evening light
Real-world testing

Validate your innovation with top athletes

In collaboration with elite athletes and sports professionals, we help brands and innovators put their products to the test. Real conditions, structured feedback and proof of performance, reliability and impact.

  • Real-world conditions
  • Structured feedback
  • Multi-sport athlete network
  • Managed end to end
Athlete validation

Proof that your product performs

From high-performance gear to cutting-edge sports technology, we facilitate authentic athlete validation that shows how your innovation performs in real conditions.

We start with an orientation call to understand your product, your goals and the outcomes you are aiming for. Based on that conversation we build a tailored testing plan, so your innovation is evaluated thoroughly and its strengths and performance benefits come to light.

We manage the full process, from athlete selection and testing coordination to feedback collection and final reporting.

An athlete tying a running shoe on dewy grassTested in the field
Why choose athlete validation?

The ultimate test, with trusted feedback

Elite athletes give you real-world validation, in their own sport and their own words.

Proven performance validation

Top athletes test your product in authentic sports settings, so you see how it performs under real-world conditions. This confirms its capabilities and shows where to improve, so your innovation meets the highest standards.

Diverse athlete network

Our network spans multiple sports and countries, so you get the right athletes for your product. From elite tennis players and cyclists to swimmers and team sport players, your innovation is evaluated from every relevant perspective.

Actionable insights

You receive detailed, structured feedback and reports that go beyond subjective opinions. Use them to refine your product, optimise performance and show credibility to investors, partners and end users.

How it works

From first call to final report

We take care of everything, so you can focus on your product.

  1. 1Orientation callWe get to know your product, goals and target outcomes.
  2. 2Testing planWe create a tailored plan so your innovation is evaluated thoroughly.
  3. 3Athletes and testingWe select the athletes and coordinate the tests in real conditions.
  4. 4Feedback and reportWe collect the feedback and deliver a structured final report.
When it helps

Athlete-validated results that bring your innovation to life

Validation gives you evidence at the moments that matter.

  • Launching a new product. Show how it performs before you go to market.
  • Preparing for investor or media exposure. Back your story with real athlete results.
  • Reinforcing brand credibility. Let top athletes speak for your product.
For athletes

We are always looking for more athletes

Do you want to test new sports innovations? We are constantly searching for athletes who want to try them out, across all sports and levels.

FAQ

Frequently asked questions

What is athlete validation?

Elite athletes and sports professionals test your product in authentic sports settings and give structured feedback. You see how your innovation performs in real conditions and what to improve.

What do I get at the end?

Detailed, structured feedback and a final report that go beyond subjective opinions. You can use these insights to refine your product and to show credibility to investors, partners and end users.

Which athletes test my product?

We select athletes from our network across multiple sports and countries, including elite tennis players, cyclists, swimmers and team sport players, so your innovation is judged from every relevant perspective.

What do you take care of?

We manage the full process: athlete selection, testing coordination, feedback collection and final reporting.

Is athlete validation separate from athlete sponsorship?

Validation is the heart of our process. During the process we also look at sponsorship opportunities, from product placement and equipment deals to ambassadorships.

How does it start?

With a free orientation call, where we get to know your product, goals and target outcomes. Based on that conversation we create a tailored testing plan.

I am an athlete. Can I test products?

Yes. We are always looking for more athletes who want to try new sports innovations. Use the form below to join as a test athlete.

Get in touch

Ready to let top athletes validate your innovation?

Book a free orientation call. Tell us about your product and we will come back with a way of working that fits both sides.

  • Free orientation call to understand your product and goals.
  • Tailored testing plan for your innovation.
  • Athletes: join our network of test athletes.

Schedule a free orientation call

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